The punishment was actually too harsh.
This is from the NCAA:
After outlining the violations and the punishment (including "public reprimand and censure!"), it adds a side note that reads, in part, "N.C.A.A. President Mark Emmert and members have recognized that numerous rules, such as those stating athletic scholarships can be used to purchase mandatory but not 'recommended' textbooks, are overly prescriptive and do not support our values."
The rule doesn't support your values, as YOU admit, yet you're still going to dish out any form of punishment? Talk about IDIOTIC!